Hypnotic Marketing

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Unleashing The Idea Virus

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Turn your ideas into epidemics by helping your customers do the marketing for you. Seth Godin is an admans worst nightmare. He has made a career of exposing the limitations of traditional marketing methods while offering his own visionary solutions. He has also demonstrated the principles of the IdeaVirus firsthand: More than 250,000 copies of his e-book, Unleashing the IdeaVirus, have spread throughout the Web for free. Napster, Hotmail, GeoCities, and Volkswagen are just a few of the businesses that have successfully launched their products with an IdeaVirus by letting customers get to know and communicate with each other. This customer-to-customer dialogue spreads like a virus, costs companies next to nothing, and could signal the end to marketing as we know it.

Now Godin shows how any business can unleash an IdeaVirus and profit from it.

From the Publisher:

“When Seth Godin sneezes, watch out! Godin is always challenging us to think at least as fast as the world is changing. Unleashing the Ideavirus is his next dare.”

—Steve Riggio Vice Chairman, Barnes & Noble.com

“This is the only (idea) virus that will save you time and make you money.”

—Guy Kawasaki CEO, garage.com, and author, Rules for Revolutionaries

“Seth not only gets it, he gives it as well. Unleashing the Ideavirus is living, livid, vivid proof.”

—Doc Searls co-author, The Cluetrain Manifesto

“Seth Godin has unique clarity about what’s going on in marketing-the futility of mass, the importance of contagion, the central role of permission. Unleashing the Ideavirus informs, instructs, and entertains, offering the reader both roadmap and owner’s manual for the car.”

—Chris Meyer Director, Ernst & Young Center for Business Innovation, and co-author, Blur

“If you’re lucky, whatever Seth is selling is catching-and if you spend time with him, you’ll come down with it.”

—Alan M. Webber Founding Editor, Fast Company --This text refers to an out of print or unavailable edition of this title.

About the Author:

Seth Godin is the author of numerous books, including the national bestseller, Permission Marketing. He was the founder of Yoyodyne, the first direct marketer on the Internet, which was acquired by Yahoo! in 1998. --This text refers to an out of print or unavailable edition of this title.

Marketing Insight From A to Z: 80 Concepts Every M

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Review by Amazon's Costumer

Philip Kotler is a strong personal brand in the marketing field. He has aggressively launched many marketing books in recent years in order to build on--- leverage on his personal brand equity as one of the "top-edge marketing gurus"in the world.

But gurus definitely need to have breakthrough ideas in their fields in order to back their gurus' status up.

There is nothing new and exciting from a book written by a marketing guru here who bragged himself as professional in the marketing field for forty years in the Preface of the book.

I do understand that this book targets at more junior or middle management levels managers either in the marketing field or the related or non-related fields. However, this book is too basic, assuming that the aforesaid managers are just so naive, ignorant or green about marketing. A lot of information in the book can be sourced from the internet Free of Charge easily!

What Philip Kotler wrote in this book is more like Cliff Notes, presenting an oversimplified view about marketing in a hypercompetitive marketing world these days.

In addition, most of the ideas in the book are not originated by Philip Kotler himself. He has read a lot of business or marketing bestsellers. No doubt about it! It seems like he has just completed a less than 200 pages book report, and has synthesized a lot of cute, but not necessarily practical marketing ideas in a well-packaged, best-seller format fashion.

As an educated guess, I assume this book was written by Philip Kotler within no more than 3 months. Besides, there are some errors in the book,including: P.192--"Good to Great" should be written by James C. Collins and Jerry I. Porras, not James Champy, etc.

As a marketing guru, Philip Kotler should be more keen on raising higher scholarly standard and launching more good quality marketing books, rather than keen on being" quick fix"--- launching a lot of new books, but sacrificing his brand reputation and solid academic background.

On the whole, this book is very textbook and good for university students like Freshman.... The marketing prescriptions are too predictable and filled with conventional wisdom, if not insights.

As a long-standing consumer of Kotler's books, this is a little piece of customer feedback for the marketing guru to reflect and improve on......

Principle of Marketing

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Editorial Reviews by amazon
Book Description

The 12^th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Marketing Management

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Reviewed by amazon 's customer

True, previous acclaimed editions of this book have been used in MBA level courses on marketing, etc., etc.

However, I read through this book and I noticed the relative absence of *practical content*. Tons of theory, though: 8 reasons for this, 12 reasons for that, but not enough on how to directly apply the principles to the real world.

I think this book should be recommended for academics, people seeking advanced degrees in marketing. Those who are already in business, like me, might have a hard time extracting practical advice from it.